The American Trucking Association announced it is launching a new media and advocacy campaign highlighting the personal toll of the nation’s deteriorating infrastructure and renewing the trucking industry’s demand that the federal government steps up its investment in our nation’s roads and bridges.
The campaign includes a new television commercial, which will begin airing in the Washington, D.C. market this week, with additional markets to follow and a paid digital component. The ad will also be highlighted on a campaign website – Roadtoabetterfuture.com – which includes other informational resources that illustrate the time and money motorists are losing due to poor infrastructure. The site and the commercial encourage the public to call on their congressional representatives to take action, because “life won’t wait.”
For more about ATA’s new campaign, and for more details on how the trucking industry is stepping up to help solve the infrastructure crisis, go to https://www.roadtoabetterfuture.com/.